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TikTok Specialist (m/w/d)

Hamburg
Full-time
Permanent employee

Job Description

In just four years, Pammys has grown to over 1.5 million customers and is one of the fastest-growing e-commerce companies in Europe.

Today, over 150 employees at our locations in Hamburg, Kiel, and our own 22,000 m² logistics center in Lensahn are working to turn Pammys into a global footwear brand.

With revenue in the mid-eight-figure range, several million euros in marketing investments per month, international growth, and product volume in the millions, one thing is becoming increasingly important: continuing to drive our growth through profitable campaigns, strong creative work, and well-informed decisions.

You don’t open TikTok to have trends explained to you. You’ve already seen them.

You know which creators are gaining traction right now, which formats work, which hooks make you stop and watch, and why some brands have truly understood TikTok while others are just posting content. For Pammys, we’re looking for a TikTok Specialist (m/f/d) who truly lives and breathes the platform and can turn that into growth for our brand.

You don’t need to be a senior professional with ten years of marketing experience to do this.

What’s much more important to us:

You understand TikTok. You’re extremely in tune with trends. You have ideas. And you implement them quickly.

Your mission

  • Identify TikTok trends, creators, sounds, and new formats early on and adapt them for Pammys
  • Develop and test new content ideas, hooks, and formats
  • Further develop our TikTok channel and build organic reach
  • Research creators and support them with collaborations and activations
  • Analyze content performance and consistently refine successful formats
  • Support social commerce and TikTok Shop activities
  • Work closely with Social Media, Content Production, Influencer Marketing, and TikTok Shop

Your profile

  • You’re all about TikTok and know the latest trends, creators, and platform mechanics
  • You have a strong sense for content, fashion, pop culture, and social media
  • Some experience with TikTok, social media, content, or creator marketing is a plus
  • You understand how to generate attention and organic reach on TikTok
  • You’re creative, quick, curious, and prefer to try things out rather than spend weeks debating them
  • You can analyze content performance and draw insights from it
  • You’re eager to take on responsibility and help build TikTok at Pammys
  • Excellent German and English skills

Why us?

  • Office First: In-person collaboration at the office, direct communication, and quick decision-making processes.
  • 100% of the cost of the Deutschlandticket covered: We cover the full cost of your Deutschlandticket.
  • Wellpass: Access to a wide range of sports and wellness activities to help you unwind from your workday.
  • Free Pammys shoes: One pair of shoes per product launch.
  • Personal Development: Grow with Pammys, expand your skills, and develop both professionally and personally.
  • Responsibility and Creative Freedom: Contribute your own ideas, take on responsibility, and actively shape your area of work.
  • Brand with a Wide Reach: Your work reaches people—at a footwear brand with over 1.5 million customers.
  • International Perspective: Help shape Pammys’ international growth.
  • Relocation Support: Moving for your new job? Depending on individual arrangements, we’ll help cover your housing costs.
  • Shaping the Team and Tools: Depending on your role, you’ll help shape team structure, select the right tools, and define how your department operates.

About us

Join our Team! Pammys is the fastest-growing footwear brand in Europe.

With more than 1 million delighted customers in our first three years, we’ve proven how quickly a brand can gain momentum when vision, team and execution come together perfectly.

And we’re just getting started.

With locations in Kiel, Hamburg, and our own 11,500 m² logistics center in Lensahn, we’ve built an infrastructure designed for extreme growth. Our team of over 100 passionate marketing minds, tech talents, creatives, operators and logistics heroes works every day to establish Pammys as a leading fashion & comfort brand worldwide.

With our team and a current mid eight-figure annual revenue, we’re entering our next major growth phase — with a clear goal to scale to mid nine-figure revenue in the coming years.

Our mission is clear:
We’re building a global brand that redefines style, comfort and modern aesthetics — and creates products people truly feel.

We move fast.
We think big.
We experiment, test, scale and deliver.

There’s always momentum here. Something is happening every single day.

If you want to be part of a company that’s still shaping its global footprint — welcome to the Pammyversum!

We’re looking for ambitious, creative, smart team players who share our vision and are ready to reach the next stage together.

This is your moment.
Join our team!